What are Young People in Russia Proud and Ashamed of? The Role of Basic Personal Values

Objective. Analysis of the relationship between the reasons for pride and shame of the country among young people with different value orientations in Russia. Background. In the last decade, there has been a certain trend towards disagreement in society on key issues of the cultural and political agenda. As a rule, the split is associated with value differences between generations, but differences in values themselves in one generation are not considered. This paper will analyze what causes feelings of pride and shame and how this relates to the values of one of the age categories — youth. Study design. The data obtained as a result of the survey were analyzed using factor and correlation analysis, as well as multidimensional scaling. The structure of reasons for pride and shame among Russian youth is presented, as well as the relationship of the obtained factors with different values. Participants. The sample consisted of 402 Russian students aged 17 to 25 (M=18.6; SD=1), of which 31% were men. Measurements. Russian-language abridged version of Sh. Schwartz’s questionnaire and modified statements about pride and shame from the research of the Levada Center (From 05.09.2016 Levada-Centre has been added to the registry of NPOs that are considered foreign agents). Results. It was found that the reasons for pride formed 4 factors, and the reasons for shame — 5. The resulting factors are differently linked with three values: conservation, openness to change and self-transcendence. The structure of factors and the relationship with values are discussed in detail in the article. Conclusions. The values of conservation, openness to change and self-transcendence are linked to which factors of reason for pride and shame of the country are relevant to young people.

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