"Photo-video presentation of appearance" as a method of a person’s perceived age studying

The article proposes a procedure of "photo-video presentation of physical appearance" as a method of a person’s perceived age studying. It was developed on the basis of V.A. Labunskaya̕s socio-psychological approach to the appearance of a person, as well as on the world practice of perceived age studying. "Perceived age" is considered as a result of a person’s physical appearance perception. It is the object age perception, attributed to it by the perception subject. The physical appearance of a person and its components act as age markers, which can be studied by people of different age photos and video images presenting to subjects of perception (evaluators). The article discusses some methodological problems that arise in the study of person’s perceived age, namely: what to show (photo/video, face/body), to whom to show (experts / ordinary people, men/women, young/elderly) and to how many appraisers to show. In the article on the basis of modern research the number of methodological approaches to designing the sets of photos and video images of appearance to study person’s perceived age are proposed.

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