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Sociosphera
2011. no. 3, 52–55
ISSN: 2078-7081

Creation of Positive Image in Small Business as Social Technology

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V.B. Bokareva

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Abstract

Article purpose is the analysis of creation of positive image in small-scale business as social technology. Problems: to make definition of small-scale business and social technologies; to allocate intrinsic characteristics of social technologies; to define technolozation process of formation of image. The practical importance of article consists in possibility of application of the resulted recommendations in practice of social management by small-scale business.

General Information

Keywords: small business; social technology; image.

Journal rubric: Sociology

Article type: scientific article

For citation: Bokareva V.B. Creation of Positive Image in Small Business as Social Technology. Sociosfera = Sociosphera, 2011. no. 3, pp. 52–55. (In Russ., аbstr. in Engl.)

References

  1. Gee B. The image of the company: the planning, development and promotion. – Moscow: Center, 1999.
  2. Markov A. P. Design of marketing communications: advertising technologies. Public Relations. Sponsor­ship. – Saint Petersburg.: SPbGUP, 2005.
  3. Scientific publishing "Big Russian Encyclopedia". – URL: http://slovari.yandex.ru.
  4. Modern Dictionary of Economics. ­URL: http://slovari.yandex.ru
  5. Federal law № 209­FL of July 24, 2007 "On the development of small and medium entrepreneurship in the Russian Federation."
  6. Shepel V. M. Imageology. How to please to people. – M.: National education, 2002.
  7. Shcherbina V. V. Encyclopaedic dictionary of sociology. – Moscow: Nauka. 1995.

Information About the Authors

V. B. Bokareva, Modern humanitarian academy, Moscow, Russia

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