Skip to Main Content

Language and Text
2015. Vol. 2, no. 1, 51–56
ISSN: 2312-2757 (online)

Lingvomethological potential of advertising texts and its use in teaching Russian language for foreign students

1222

P.I. Radzhabova

PDF (RUS)
Online translation in english
GS
Information
in Google Scholar

Abstract

Object of research is process of detection of linguamethological potential in the authentic texts relating to mass media, and algorithm of realization of this potential in the educational purposes. One of kinds of such texts is advertizing.

General Information

Keywords: linguamethological potential, commercial texts, communicative tasks

Journal rubric: Linguodidactics and Innovations.Psychological Basis of Learning Languages and Cultures.

Article type: scientific article

For citation: Radzhabova P.I. Lingvomethological potential of advertising texts and its use in teaching Russian language for foreign students [Elektronnyi resurs]. Âzyk i tekst = Language and Text, 2015. Vol. 2, no. 1, pp. 51–56. (In Russ., аbstr. in Engl.)

References

  1. Kapitonova T. I. Moskvovskin L. V. Metodika obuchenija russkomu jazyku kak inostrannomu na jetape predvuzovskoj podgotovki.  SPb.: Zlatoust, 2006. — 272 s.
  2. Kvon Sun Man. Lingvometodicheskij potencial reklamnyh tekstov i ego ispol'zovanie pri obuchenii russkomu jazyku inostrannyh uchashhihsja : Dis. ... kand. ped. nauk : 13.00.02 Moskva, 2006 162 s. RGB OD, 61:06-13/2670.
  3. Kirejceva A. N. Azbuka testirovanija. Prakticheskoe rukovodstvo dlja prepodavatelej RKI.  SPB.: Zlatoust, 2013. — 184 p.
  4. Panina E.Ju. Reklamnye teksty kak sredstvo formirovanija inojazychnoj kompetencii v professional'no-orientirovannom chtenii (na materiale nemeckogo jazyka). Diss. . kand. pedagog, nauk. Perm', 1999.  Nauchnaja biblioteka dissertacij i avtoreferatov disserCat  http://www.dissercat.com/content/lingvometodicheskii-potentsial-reklamnykh-tekstov-i-ego-ispolzovanie-pri-obuchenii-russkomu-#ixzz3W40gtwP4
  5. Passov E. I. Terminosistema metodiki, ili Kak my govorim i pishem. — SPb.: Zlatoust, 2009.  124 p.
  6. Popadejkina I. Teorija i praktika prepodavanija russkogo jazyka kak inostrannogo. Vroclav: Russko-pol'skij institut,  2012.
  7. Protasova E. Ju., Rodina N. M. Russkij jazyk dlja doshkol'nikov: uchebno-metodicheskoe posobie dlja dvujazychnogo detskogo sada.  2-e izd.  SPb.: Zlatoust, 2011. — 320 p.
  8. Stilisticheskij jenciklopedicheskij slovar' russkogo jazyka / Pod red. M.M. Kozhinoj. M.: Nauka / Flinta, 2003. – 696 p.
  9. Surygin A. I. Pedagogicheskoe proektirovanie sistemy predvuzovskoj podgotovki inostrannyh studentov. — 2-e izd. SPb.: Zlatoust, 2008. – 128 p.
  10. Tulupov V.V. Teorija i praktika reklamy. M.: Mihajlov V.A., 2006.
  11. Fedotova N. L. Metodika prepodavanija russkogo jazyka kak inostrannogo (prakticheskij kurs).  SPb.: Zlatoust, 2013. – 192 p.
  12. Fedotova N. L. Metodika prepodavanija russkogo jazyka kak inostrannogo. Zadachnik k prakticheskomu kursu. SPb.: Zlatoust, 2013. – 200 p.
  13. Shibko N. L. Obshhie voprosy metodiki prepodavanija russkogo jazyka kak inostrannogo: uchebnoe posobie dlja inostrannyh studentov filologicheskih special'nostej. SPb.: Zlatoust, 2014. – 336 p.

Information About the Authors

P. I. Radzhabova, Student, Faculty of Foreign Languages, Moscow State University of Psychology and Education, Moscow, Russia

Metrics

Views

Total: 3239
Previous month: 9
Current month: 14

Downloads

Total: 1222
Previous month: 4
Current month: 3