Assertiveness and tolerance in cross-cultural interaction

The article is devoted to the theoretical analysis of the concepts of tolerance and assertiveness. Problem of contemporary cross-cultural interaction is the need to shift strategy of tolerance on strategy of assertiveness. Considered the practice of multiculturalism based on the idea of tolerance. Six barriers to cross-cultural communication. Comparison of understanding tolerance in European, Arab, Eastern cultures and in Russia. Boundaries are considered manifestations of tolerance. Developed rules of tolerant behavior. Proposed in scientific analysis and in actual practice, intercultural strategy move to assertiveness. Tolerance is respect for the views of another person, provided that he respects your opinion. Assertiveness is the respect for the rights of another person, provided that it also respects your rights. Describes the ways in assertive behavior: the willingness to cooperate, the openness of conduct, allocation of responsibilities, defend their rights and interests, defining the way forward. Tactics developed in assertive behavior: “interests”, “anti-discrimination”, “achievement”, “standards”, “activity”, “goodwill”.

1. Bardier G.L. Socialnaja psichologia tolerantnosti [Social Psychology of tolerance]. Saint-Petersburg: Publ. CPbGY, 2005. 120 p.
2. Becon F. Novy Organon [New Organon]. Moscow, 2009. 145 p.
3. Volter F. Filosofskie pisma [Philosophical letters]. Saint-Petersburg, Publ. Makro-megas, 1914. 187 p.
4. Cont O. Duh positivnoj filosofii. Saint-Petersburg [The spirit of positive philosophy]. Publ. Saint-Petersburg filosofscogo obchestva, 2001. 140 p.
5. Lokk Dg. Poslanie o veroterpimosti: v 3 t. T. 3 [Message of religious tolerance: in 3 vol. Vol. 3]. Moscow, Publ. Mysl, 1988. pp. 91—134.
6. Mazymoto D. Chelovek, kultyra, psichology. Ydivitelnue zagadki, issledovaniu i otkrutiya [People, culture, psychology. Udivitelnye puzzles, researches and discoveries]. Saint-Petersburg, Publ. Praim-Evroznak, 2008. 414 p.
7. Monten M. Ob iskysstve zit dostoyno [About art to live in dignity]. Moscow, Publ. Kanon+, POOI «Reabilitaziu», 1973. 200 p.
8. Parugin B.D. Sozialnaja psichologija [Social psychology]. Saint-Petersburg, Publ. SPGYPR, 1999. 591 p.
9. Pochebut L.G. Vzaimoponimanie kyltyr. Metodologija i medody etnicheskoj i kross-kyltyrnoj psichologii. Psichologija mezhetnicheskoj tolerantnosti [Understanding cultures. Methodology and techniques of ethnic and cross-cultural psychology. Psychology of ethnic tolerance]. Saint-Petersburg,, Publ. SPbY. 2005. 280 p.
10. Pochebut L.G. Etnicheskaja i kross-kyltyrnaja psichologija [Cross-cultural and ethnic psychology]. Saint-Petersburg, Publ. Piter, 2012. 335 p.
11. Pochebut L.G. Sozialnaja psichologija [Social psychology]. Saint-Petersburg, Publ. Piter, 2017. 400 p.
12. Pochebut L.G., Mejzhis I.A. Sozialnaja psichologija [Social psychology]. Saint- Petersburg, Publ. Piter, 2010. 665 p.
13. Ten U.P. Kyltorologija i mezkyltyrnye kommynicacii [Cultural studies and intercultural communication]. Rostov n/D: Publ. Feniks, 2007. 324 p.