Skip to Main Content

Social Psychology and Society
2012. Vol. 3, no. 1, 142–150
ISSN: 2221-1527 / 2311-7052 (online)

Impacts of Shocking Advertising on Consumer Behaviour

1910

I.V. Groshev, L.V. Morozova

PDF (RUS)
Online translation in english
GS
Information
in Google Scholar

Abstract

The article is focused on the study of shock advertising impacts on consumer behavior. Such impacts are considered a significant factor in shaping one's attitude towards the products. As it is revealed, shocking advertising provokes emotional shock and confusion in people, directly affecting consumer behavior, but can also lead to significant reduction in sales, and even undermine the reputation of a trade mark.

General Information

Keywords: advertisement, advertising impact, shock advertising, consumer reaction

Journal rubric: Applied Research and Practice

Article type: scientific article

For citation: Groshev I.V., Morozova L.V. Impacts of Shocking Advertising on Consumer Behaviour. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2012. Vol. 3, no. 1, pp. 142–150. (In Russ., аbstr. in Engl.)

References

  1. Groshev I. V. Gendernye razlichiya vospriyatiya reklamy // Vestn. Mosk. un-ta. Ser. 10. Zhurnalistika. 1999. № 2.
  2. Groshev I. V. Diskursy pola reklamno-gendernogo polya // Voprosy psihologii. 2000. №6.
  3. Groshev I. V. Polorolevye stereotipy v reklame // Psihologicheskii zhurnal. 1998. T. 19. № 3.
  4. Zuhumov Z. A. Reklama v strukture cennostei v informacionnom obshestve // Sovremennye naukoemkie tehnologii. 2008. № 2.
  5. Kolyshkina T. B., Markova E. V. Psihologicheskie mehanizmy effektivnosti social'noi reklamy // Vestn. Yarosl. gos. un-ta im. P. G. Demidova. Ser. «Gumanitarnye nauki». 2009. № 4.
  6. Lamben Zh. Zh. Menedzhment, orientirovannyi na rynok. Evropeiskaya perspektiva. SPb., 2006.
  7. Lebedev-Lyubimov A. N. Psihologiya reklamy. SPb., 2006.
  8. Ovchinnikova S. Rossiiskii i zarubezhnyi opyt razvitiya social'noi reklamy // Informacionno-analiticheskii portal "Social'naya reklama" (http://www.socreklama.ru).
  9. Rezepov I. Psihologiya reklamy i PR. M., 2009.

Information About the Authors

Igor V. Groshev, Doctor of Psychology, Professor at the Chair of Personnel Administration, Administration at the Academy of Psychology and Management (Tambov State University named after G. R. Derzhavin), Vice-rector of the Tambov State University Named After G. R. Derzhavin, Tambov, Russia, e-mail: aus_tgy@mail.ru

Lubov V. Morozova, PhD student at the Tambov State University named after G. R. Derzhavin, Tambov, Russia, e-mail: morozova.lyubov@mail.ru

Metrics

Views

Total: 14711
Previous month: 36
Current month: 41

Downloads

Total: 1910
Previous month: 3
Current month: 10